Digital Communications & Marketing Strategies
This course is designed to train participants on fundamental marketing concepts and digital media principles. It introduces them to the process of developing and managing effective digital marketing strategies. Specific topics include; digital communications campaigns, managing corporate and brand image using digital methods, social media marketing, Search Engine Optimization, Email marketing as well as digital Strategy and analytics tools
Cohort 1 starts April ’22
What you will learn
- In this specialization, students acquire knowledge and techniques necessary to improve the quality of their digital marketing communications from identifying the audience needs through problem identification through media planning and strategy to the creation of the most effective marketing communication messages in the form of promotion campaign, digital and social advertising.
About this specialization
This course is designed to train participants on fundamental marketing concepts and digital media principles. It introduces them to the process of developing and managing effective digital marketing strategies. Specific topics include; digital communications campaigns, managing corporate and brand image using digital methods, social media marketing, search engine optimization, email marketing as well as digital strategy and analytics tools.
Participants
- Tertiary level students
- Staff of organizations and NGOs
- Communication professionals, trainees, enthusiasts
- Heads of organizations.
Enrollment Process
To begin, enroll in the Specialization via our Paystack secured payment gateway.
Capstone Project
Every specialization includes a hands-on project. Students will need to complete the project(s) before a specialization is deemed completed.
Certification
After completing each specialization, a Certificate will be awarded to students which they can share with prospective employers and professional networks.
Register
STEM
Science, Technology, Engineering, and Mathematics
Blended Learning
A combination of both physical and online
100% Practical
The course offers a practical and hands-on approach to learning
Beginner Level
No prior experience is required
English
Subtitle is available in different languages on our Learning Management System,
Certificate
A Certificate is awarded after completion of training
Capstone Project
A capstone project is required from the participant at the completion of training
There are 6 Modules and 41 Lessons in this Specialization
MODULE
1
Introduction to Digital Communications and Marketing Strategies (8 Hours)
Lesson 1: What is Digital Communication?
Lesson 2: Marketing – The process and functions that build customer relationships
Lesson 3: Digital media channels
Lesson 4: Digital marketing models
Lesson 5: Your digital brand.
Lesson 6: Additional materials
Project: Introduction to Digital Communications and Marketing Strategies
MODULE
2
Social Media Strategy and Management (8 Hours)
Lesson 7: Content writing and management system
Lesson 8: Infographic content marketing
Lesson 9: Designing visuals for digital media – Hacks, Tricks and Tools
Lesson 10: Social media
Lesson 11: Blog content marketing
Lesson 12: Podcast content marketing
Lesson 13: Video content marketing
Lesson 14: Paid Ad content marketing
Project: Social media strategy and management
MODULE
3
Social Media Strategy and Management (8 Hours)
Lesson 15: Introduction to social media
Lesson 16: Introduction to social media channels
Lesson 17: Social Media, websites and SEO (The relationship)
Lesson 18: Planning for social media
Lesson 19: Measuring social media activities
Lesson 20: Understanding Paid vs Organic Traffic
Lesson 21: Integrating your online and offline customer journey
Lesson 22: Facebook and Instagram – Setting up and managing your account.
Lesson 23: LinkedIn and Twitter
Lesson 24: YouTube and Google +
Project: Social Media Strategy and Management.
MODULE
4
Email Marketing Strategies (8 Hours)
Lesson 25: Introduction to email marketing
Lesson 26: Creating a content management and segmentation strategy
Lesson 27: Creating a high performing mail
Lesson 28: Understanding email deliverability
Lesson 29: Outlining the design of your marketing emails
Lesson 30: Analyzing your marketing emails
Lesson 31: Testing your marketing emails
Lesson 32: Developing relationships with lead nurturing
Project: Email marketing strategies
MODULE
5
Search Engine Optimization Fundamentals (8 Hours)
Lesson 33: Introduction to Search Engine Optimization
Lesson 34: Optimizing websites for search results
Lesson 35: On-page and off-page optimization
Lesson 36: Tools and techniques
Lesson 37: Measuring success and ROI
Project: Search Engine Optimization
MODULE
6
Fundamentals of Data Analytics and Data Security (8 Hours)
Lesson 38: Introduction to Analytics
Lesson 39: Digital Media Analytics Tools
Lesson 40: Converting data to Insights
Lesson 41: Fundamentals of Data Security
Project: Fundamental of Data Analytics and Data Security
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Innov8 Learn is an educational platform designed specially by Innov8 Hub to facilitate the education, training and easy transference of knowledge, technology, & expertise by seasoned experts within the Hub to interested persons around the world. The platform offers a carefully curated number of courses aimed at developing capacity in STEM, Communication, product design, robotics, engineering amongst others and other relevant skills necessary for navigating the modern world while proffering tangible solutions to societal challenges.
A certificate is issued to every student that completes a course. This certificate is shareable on any platform (including all social media platforms) as proof of completion and certification of expertise. It should however be noted that, for a course to be deemed as completed, the student must have finished all capstone projects in the course.
The number of hours required for each course is determined by the course curriculum. However, the course's completion time averagely range between 20 – 125.
Each course has its specific requirements for registration. Visit each course page to view the requirements for registration.